Researchers Found This Simple Formula Was The Key To Likability
Here’s how to use it to communicate better
Six years ago, Hank Hill set the internet ablaze when he created his irreverent "Crazy/Hot Matrix." In his viral YouTube video, Hill sketched out a chart to identify which women men should avoid and which women they should pursue.
His theory was that a woman should stay in a crazy/hot sweet spot — attractive but not too crazy. Swing too far into the "crazy" zone, and it doesn't matter how hot she is. Swing too far into the not-hot, and it doesn't matter how not-crazy she is. Or so he claimed.
Of course, women were not happy with him.
But despite its misguided heuristic, his matrix contains a hilarious truism—your personality is a balancing act of good and bad traits.
Today, a content creator’s personality is their brand. And every brand has a sweet spot that seduces the public. In a study by Princeton University, researchers found that sweet spot, and it is surprisingly simple.
Competence + Warmth = Likability.
The researchers found that 82% of our likability is based on someone's warmth and charm. The remaining 18% is their competence.
